Hilda Baci’s Guinness World Record-Breaking Cook-a-thon was a groundbreaking event celebrating culinary expertise, African cuisines, resilience, and community engagement.
To make the event truly remarkable, it required seamless integration of captivating branding elements that aligned with the event’s theme and aspirations.
As a designer, my role was to craft unique tags, tickets, and media walls that would elevate the overall brand experience and resonate with the audience.
THE DESIGN ELEMENTS
To vividly represent the culinary focus of the event, I strategically integrated vibrant illustrations of iconic food items from diverse cuisines. By incorporating these illustrations, I aimed to visually highlight the wide range of flavors and cultural richness inherent in the culinary world, establishing an immediate and relatable connection with the audience.
TAGS FOR THE CREW MEMBERS
The VIP and REGULAR TICKETS FOR THE ATTENDEES
The media walls for the Hilda’s cookathon were designed to make a bold statement while showcasing the event’s brand identity. Her picture was made the center of attraction with the sponsors’ logos surrounding her.
BANNERS, BILLBOARDS, FLAGS FOR THE EVENT
THE RECORD BREAKER WITH HER MUM WEARING THE TAG
ONE OF THE MEDIA WALLS IN REAL TIME.
